Ben & Jerry’s Easter Hunt – Win 1 of over 50,000 instant prizes

The promotion spans over a 22-day period, starting from 00:00 AEDT 16th March 2021 and ending on 23:59 AEST 6th April 2021 (“Promotional Period”).

This promotion will be comprised of one (1) component: a game of chance component (“Easter Hunt Competition”).

To enter the Easter Hunt Competition, eligible individuals must, during the Promotional Period:

1. Have access to a smart phone with internet or mobile data access.
2. Go to

3. Register with a valid email address. This will involve a quick email confirmation to complete registration.

4. After you have registered you will receive instructions and you can begin collecting Vatoms (i.e. hidden digital objects) across various locations in Australia & New Zealand for your chance to win prizes. Please note, you will not be able to collect Vatoms if you haven’t registered.

You will be able to collect up to 4 Vatoms per day.

Once a Vatom is collected, it will be stored in your wallet.

Every collected Vatom corresponds to a prize which could be redeemed at any Ben & Jerry’s Scoop Shop in Australia.

All Vatoms will expire at 11:59pm AEST on 4th May 2021, following which the Vatom will be removed from your wallet if left unredeemed.

You will be able to redeem up to 2 Vatoms per day in participating Ben & Jerry’s Scoop Shops (where applicable).

For full Terms and Conditions, please see the link below.